JACKSON, MI -- A street fair showcasing Black-owned businesses drew hundreds to Elnora Moorman Plaza in Jackson Saturday.
The Kissed by the Sun Street Fair, organized by the owners of Jackson-based apparel company TFE Co., showcased Black-owned businesses alongside food vendors, live music and activities.
Booths were set up to accommodate social distancing, with vendors lining each corner of the park on Milwaukee and High Streets and along the inter-city trail. Vendors parked along High Street, where a Black Lives Matter mural was painted with the city’s permission in June.
Organizers Erica Estelle and Chala Fowler-Lott said by mid-afternoon the fair was already a success. They’d expected 15 to 20 vendors when planning began, but a total of 47 vendors set up for the event. Estelle said many of the vendors were running a booth for the first time, representing “cottage businesses” that owners operate from their homes via social media.
The fair was organized as an opportunity for those businesses to make their presence known in the community and to meet with other Black business owners without the expense of operating a storefront.
“Even today, there are people here who we’re meeting for the first time,” Estelle said.
Estelle and Fowler-Lott put together the event at no charge to vendors, working with the city of Jackson to close Milwaukee Street for parking and arrange power and trash service at the park.
Jerusha Morgan runs Love Jerusha, selling African waist beads and other jewelry along with body scrubs and bars from her home in Jackson. The street fair marked her first vendor event, she said.
“It’s great to be able to give people a feel for the person behind the logo,” Morgan said.
Dennis C. Reid II, a caricaturist and illustrator who has adapted to the pandemic by offering his services via Zoom call, said he was glad for the opportunity to meet the owners of other Black-owned businesses. Reid II noted that Small businesses have an advantage in the face of COVID-19.
“We’re making it work with social media,” Reid II said. “We don’t know how long this COVID will last, so we’ve got to adapt.”
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August 02, 2020 at 03:09AM
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Jackson street fair draws hundreds to support Black-owned businesses - mlive.com
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