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Monday, August 19, 2019

Why “Tell Them Something They Don't Know” Is Bad Advice in B2B Sales - Harvard Business Review

Why “Tell Them Something They Don't Know” Is Bad Advice in B2B Sales  Harvard Business Review

Few people in sales would dispute the importance of bringing insights to customer conversations. One might call this the Jane Austen rule of selling: a seller in ...


Why “Tell Them Something They Don't Know” Is Bad Advice in B2B Sales - Harvard Business Review
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